Welcome to Lumeva Studio—where art meets insight. Our award-winning team of graphic designers, psychologists, behavioral scientists and data scientists work in harmony to craft logos that truly connect with your audience.
Ever wondered why certain restaurants—even expensive ones—thrive during recessions while others fail? At Lumeva, we specialize in recession-proof branding because it’s during challenging economic times that strong branding makes the most difference. When many restaurants struggle, those with the right positioning can flourish like never before, capturing a larger share of the market as competitors falter. We pay meticulous attention to researching and implementing strategies for recession-resilient branding, ensuring your business not only survives but thrives.
Our team has mastered the art of leveraging key behavioral phenomena, such as the lipstick effect , to mold brands that succeed in both recessions and expansions. By combining deep consumer psychology with timeless design principles, we create logos and branding solutions that resonate deeply with customers, no matter the economic climate. Let us help you build a brand that stands strong—and grows stronger—when it matters most.
We specialise in growing revenue for food establishments by using insights from behavioural scientists, psychologists and data scientists to provide recession-proof curated logos.
Fill your tables with Science Powered Logos
What we’re good at?
Emotional Resonance
Our psychologists to understand the emotional connections between brands and their audiences, ensuring logos evoke the right feelings and responses.
Combining behavioral science, psychology, data science, and design expertise for transformative logos
Decision Drivers
Our behavioral scientists uncover how design influences perception and decision-making, creating logos that drive meaningful engagement
Market Alignment
Our researchers delve into industry-specific insights and cultural contexts, ensuring every logo is strategically designed to stand out in its unique environment.
Data-Driven design Insights
Our data scientists analyze trends and consumer preferences, enabling us to craft logos that are not only visually striking but also aligned with market demands.
Let us help you
Rigorously testing every concept to ensure your brand truly resonates with the audience
Merging creativity with research to achieve award-winning, recession-proof results
Our approach
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Consultation & Research
Understand client goals, develop a creative brief, and gather insights into audience behavior.
Concept Development
Separate teams create distinct logo concepts based on research and insights.
Data Analysis
Conduct audience testing and refine the chosen design based on feedback from testing and client preferences.
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Final Design & Delivery
Finalize the logo, make adjustments, and deliver ready-to-use files.
Understanding the overarching trends in your industry and target market not only saves you time, money, and energy but also empowers your brand to stand out and lead with a logo that truly resonates.
How will you benefit?
Fully customized to your brand
Science-backed emotional impact
Award-winning, proven expertise
Rigorous testing for effectiveness
Seamless end-to-end support
Recession proof, adaptable designs
Happy clients
Our clients have experienced a significant boost in conversions and revenue, which has been quantifiably measured.
Tessa Marsh Boutique Owner
“Lumeva Studio went above and beyond to truly understand my boutique’s personality and target market. Their project manager asked me thoughtful questions about my customers and brand values, then translated that analysis into creative direction for multiple designers. Each designer shared detailed reasoning for their font and color choices, so I got to see how different approaches would resonate with my audience. I loved having a range of options without having to spend hours on back-and-forth. By the time I picked my favorite design, I felt completely confident because I knew exactly why it worked. And people regularly comment on how beautiful it looks. ”
Vikram Mehta Tech Startup Founder
Working with Lumeva was a breath of fresh air. The blend of data-driven analysis and creative design meant that every option came with a clear explanation of why it worked. It not only provided us with diverse choices but also educated us on effective branding strategies. This service is perfect for anyone looking to make informed, strategic design decisions."
Happy clients
Our clients have experienced a significant boost in conversions and revenue, which has been quantifiably measured.
Tessa Marsh Artisan Bakery Proprietor
Lumeva took time to taste our sourdough, smell our cinnamon rolls, and chat with morning regulars. Their project manager distilled those insights into a brief that inspired multiple designers. Each concept arrived with reasoning: why sepia tones evoke handcrafted warmth, how serif letterforms hint at heritage. I didn’t drown in revisions, yet I had a rich palette of choices. The logo we chose draws compliments daily—and perfectly matches the aroma of fresh bread wafting out the door.
Vikram Mehta Cloud Kitchen Founder
Lumeva’s blend of analytics and creativity was a revelation. They broke down heat-map data from our delivery app, linked it to color psychology, and showed us why certain visual cues speed up order completion. Every proposed logo came with a clear, data-backed explanation. We felt smarter with each review round—and we launched with a mark that boosts brand recall in an ultra-competitive delivery market.
Sam Rosario Philanthropist and Cafe Owner
I’m passionate about using my café to fund local food-bank programs, so the brand had to feel both welcoming and purpose-driven. Lumeva’s behavioral specialists captured that dual mission beautifully, then guided designers to create marks that radiate comfort and trust. The team explained how soft yellows trigger optimism and how hand-lettered fonts foster approachability. Without marathon meetings I felt completely in control, and the final logo has become a talking point for customers who want to support the cause.
Amanda Li Group Marketing Director
Our family of Asian-fusion restaurants needed a refresh that honored tradition yet felt contemporary. Lumeva’s strategists built a data-rich profile of our diners—right down to how color cues can boost appetite and table-turn satisfaction. They delivered several logo concepts, each paired with a behavioral rationale: why deep umami reds spark hunger, how rounded typography suggests warmth and hospitality. Presenting options to the board was painless, and we now have a research-backed identity that looks perfect on menus, signage, and social media.
Liam O'Connor Brand Manager
Our pub wanted to convey both heritage and experimentation. Lumeva immersed themselves in our story—from barrel-aged stouts to live folk sessions—and produced logos that balanced rugged authenticity with a modern twist. Their data team even A/B-tested badge shapes to see which sparked the most clicks on event ads. Since our new signage, our new customer footfall has seen an uptick of about 30-40%!
Carla Henderson Ice Cream Fleet Founder
Running a fleet of retro ice-cream trucks, I needed graphics that would stop people in their tracks. Lumeva’s psychologists mapped shoppers’ on-the-go impulses—kids tugging parents, teens and young adults seeking a photo-op—then the designers translated that into vibrant, nostalgia-laced concepts. The idea of drawing people through a naughty inuendo was brilliant. Each option came with notes on how contrasting pastels grab attention and why playful curves cue indulgence. Now, besides the usual demographic of families with young children, we have lots of teens coming drawn in for photos and many of them purchase ice cream and take snapchats in front of our logo while giggling at the innuendo, which draws in more people. I am very, very happy with the outcome, revenue has increased by about 30-60% depending on truck location. The best investment I have made for my company - it has paid itself 11 times over in just the first year already.
Contact us
Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.
